It is safe to say that social media has taken over the world. We have sacrificed our privacy for the sake of letting people know what we are doing at any moment and putting as much of ourselves out there as possible.
But sites like Facebook, MySpace, Twitter, etc. have their benefits as well. It allows those with aspirations to be successful in business or in arts such as music opportunities to let people know about their chosen field; opportunities that they may not have had otherwise.
And though nothing in life is ever free, social media does provide "free" advertising in a lot of respects. Case in point: YouTube. One of the most popular sites on the web may not be the first thing that comes to mind when you say "social media", but it has all the same advantages.
Top Flight MMA in Aberdeen and other gyms belonging to Team Lloyd Irvin greet visitors to their site with a video of UFC star Brandon Vera singing the praises of Team Lloyd Irvin. Top Flight MMA also has a YouTube video of people who go to the gym sharing their experience and how much they enjoy training at Top Flight.
Other MMA gyms in Maryland make use of YouTube and other social media outlets, including Shaddock MMA in Eldersburg and Method MMA in Forest Hill.
So while social media is responsible for talentless hacks who merely use it to get their 15 minutes of fame, it also helps those who don't have the budget for a massive advertising campaign to make their presence known.